About Google Adwords

'Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does' - Stuart Henderson Britt, Author of 'Psychological Principles of Marketing and Consumer Behaviour'

 

 

'Your object in all advertising is to buy new customers at a price which pays a profit' - Claude C. Hopkins, advertising mogul, author of 'Scientific Advertising'

 

What is Google Adwords?

Google Adwords is advertising shown above or next to search results in Google. You pay a fee for every user that clicks through to your web site from your ad. Your ad gets shown to people that actually searched for a phrase related to your product.

Advantages:

  • Gets highly targeted visitors to your site
  • Quick effective way of being found on the web

Disadvantages:

  • Costs money

Adwords is laser targeted and cost effective. You can:

  • Turn your advertising on or off at a moments notice
  • Precisely control the amount you are prepared to spend
  • Advertise to people that searched for your product
  • Target phrases, places and languages
  • Get detailed statistics to measure impact

Keywords

'The difference between the right word and the almost right word is the difference between lightning and the lightning bug.' - Mark Twain, American Author

Targeting the right keywords keeps your ad spend low and the effect of your campaigns high. We help you to pick the most effective keywords and set up your campaign to cleanly target those keywords.

Ad Design

"On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar." - David Ogilvy, British Advertising Executive

Ads must be carefully crafted to discourage casual clicks while still encouraging genuine potential customers to click. Casual clickers and window shoppers can burn away your budget with no benefit to you.

 

 

'Half the money I spend on advertising is wasted; the trouble is, I don't know which half.' - John Wanamaker, Department Store Pioneer

Conversion Tracking - lets you find out what a lead/customer actually cost!

 

For the first time it's possible to actually put a number to the cost of getting a lead or sale. Adwords advanced analysis tools provide metrics such as cost per conversion, visitor location, most viewed pages and many more.

Refine your advertising

With conversion tracking you can see how much it cost to get an enquiry or sale. You can calculate exactly how effective your advertising is. Only internet advertising can offer this type of information!

Get more leads and save money

Three things are needed to optimise your advertising...

  1. Your product or service must be visible to a lot of people
  2. Your advertising must be tracked and analysed so you can see what works
  3. Your advertising must be optimised using this data

Maximise the benefit of your advertising!

 

Adwords Remarketing - Ads that follow you around the web after you visit a website

 

You know how when you visit a website and then afterwards ads for that product or service keep following you around the web? That is remarketing.

Adwords remarketing works by tagging a visitor to your site, then showing ads for your product or service to that visitor as they go to other sites on the web.

It's super powerful branding. The ads are being displayed to people that have already shown an interest in your product.

It's cost effective. You are only charged for people that click on your ad. The people that click on a remarketing ad have already seen your site and are interested in seeing it again. This means they are highly qualified visitors.

It has wide reach. Adwords remarketing ads are shown across multiple platforms including PC, Mac, Tablets and Smartphones.

It's effective. Your ad could show hundreds of times to someone who visited your site. This is highly visible, powerful brand building. It looks like you're advertising everywhere on the Internet. Your brand is OMNIPRESENT!

It's targeted. You can target ads to all visitors or to visitors that went to specific pages or sections of your site, even down to single pages

It's measurable. Remarketing campaigns record the same level of detailed, high quality statistics as other types of Adwords advertising. Statistics on number of visitors, number of impressions and conversion tracking are available.

It's flexible. Remarketing ads can be text, images, animation or even video. The possibilities are endless!

 

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